Ground To Zero

Freedom and music

It’s been a busy few weeks since I launched this website, but I’m finally back with another rant (lucky you)!

To get things rolling, let’s take a look at the RIAA.  I could have focused on the Australian equivalent, or even the British, but they don’t seem to attract as much global attention.  Suffice to say that they all have much the same roles and agendas in their respective regions.

The RIAA cop a lot of flack, particularly from the online community, for their harsh policies and heavy handed response to piracy.  I’m not saying they shouldn’t protect their copyrights, but it often seems like they are pointing the gun at the wrong people.  The pirates that they want to flush out and prosecute include their biggest customers: you and me!  I still buy CDs and DVDs, but like most of you, I also acquire digital content by… ‘other means’.  Honestly, is there anyone out there who has never shared an MP3 or made a mix tape or lent a CD or video to a buddy?  If you’ve never bent copyright laws, please add a comment below, because I’d love to hear your opinions.

"A copyright will protect you from pirates"... the days before the internet were a much simpler time. Image by Ioan Sameli and freely available under a Creative Commons licence (some rights reserved).

Pitting yourself against your customers is never a smart move, but I suppose the RIAA and other such organisations are left with few alternatives under the circumstances.  Copyright is important, and copyright holders have a right and a duty to protect it.  Without copyright, there can be no copyleft… but more on that another time.

A recent press release titled Piracy: Online and On The Street, explains how the RIAA are tackling the many areas of the ‘piracy problem’.  Working with law enforcement to pull pirated products off the street is the number one and most aggressive action on the list.  I just imagine police beating up shady bootleg peddlers on the streets of Singapore selling burned CDs of Billboard‘s top 100 next to the guy selling smack to six year old boys.  In the present digital age, the reality is much different.  It’s so easy now to find popular music online through ‘less-than-legal’ means without paying anything but your connection fees! I can’t image there would be much money to be made on pirated products any more when anyone can download almost any content for free.

Photo by Mike Zienowicz, freely available under a Creative Commons licence (some rights reserved).

Everyone has a right to protect their intellectual property, but we all bend the laws of copyright on a daily basis and have done for many years (yes, even before the internet!).  Legislation, education and enforcement haven’t stopped us (try as they might), so maybe it’s time for a new strategy.  Whether people are buying your media or pirating it, the important thing is that there is a demand for it.  In an era where everyone has a voice and anyone can produce content, having content that people want to hear/see is a valuable commodity in itself.  Shouldn’t the message be more important than how much people are paying for it?

I look forward to your thoughts.

I’ve been sitting back watching the debates over digital piracy for a long time now.  I’ve read the flood of news stories that go by as the RIAA and MPAA fight to keep control over how we “the consumers” can access their products by crippling DVDs, CDs and purchased MP3s with DRM and suing college students in America for sharing copyrighted media.  I’m sure I’m not alone in thinking that there is something seriously wrong with this picture.

We live in interesting times.  Artists and corporations that made their fortunes on the decades-old practices of the music industry are scrambling to keep the gravy train flowing, while others take bold leaps into the unknown.  Meanwhile the rest of us are left caught up in the middle… when all we really want is to enjoy good music and movies without the bullshit!

Are you sick of the bullshit too?

Then welcome to Ground To Zero, a site dedicated to cutting through the noise to get to the signal.  I’ve had this idea kicking around in my head for a while, so I’m glad to finally let it out into the wild, for better or worse.  I hope this website can show that, for all the problems digital media has caused for the industry, it also brings a world of exciting new possibilities for artists who are willing to embrace it.  Change can be a scary thing, but the early adapters are already reaping the benefits.  I’ve been particularly fascinated by artists like Radiohead and Nine Inch Nails for their experiments into using online distribution in a positive way.  This is a great start, but I think we can take it a lot further.

I’m probably making little sense right now, but I’ll try to expand my thoughts on digital media through this website, as well as bring in your feedback and ideas on this heated subject.  If you like what you read, or even if you disagree, I’d love to read your comments.

Tune in next time for probably a more interesting post.