Ground To Zero

Freedom and music

To those people who were shocked by last Thursday’s announcement, rest assured that it was all an April fool’s joke.  To clarify:

• This project is still kicking around and certainly not dead.  Sorry.
• I will not be deleting any unpublished content, in fact I’ve just set up a shiny new QNAP TS-410 Turbo NAS decked out with four WD10EVDS hard drives to handle my storage needs, which should free up space on the iMac for some serious iMovie action.  In non-geek terms: more Ground To Zero jam videos coming eventually, stay tuned.

There were, however, some truths sprinkled amongst my April goofs:

• My gratitude to everyone who has contributed to this project and all of you for following.  Your positive energy is what drives this thing, so for that I thank you all.
• I am focusing on so called “paid endeavours” because the rent doesn’t pay itself, however it is not at the expense of this project, which has always been about the music and never been about the money.
• I do encourage everyone to support artists who embrace the digital culture and not those who make you a criminal for sharing and promoting their music.  Luckily there are a lot of good artists out there to choose from.

So to make up for my bad joke and to share a little positive energy, here’s an interview with Damian Kulash of OK Go, a favourite of Ground To Zero, talking about the band leaving EMI, finding success in the digital age and a look at their latest video clip that has become another internet sensation.  If you haven’t seen it, it’s totally worth watching!

Video courtesy of TWiT.tv

It was an interesting experiment, but sadly it was also a failed experiment and so I regret to announce that the Ground To Zero project is no more. I no longer have the time or the motivation to continue its development and will hereby divert my attention to income-generating activities, including my day job and my cover band.

I would like to thank everyone who participated and contributed their considerable musical talents to make this project so much fun over the last year and a bit. I’m sorry I was only able to make available a small portion of what we created. I will need to delete the rest to make space on my hard drive for afore mentioned paid endeavours, so if there are any videos or songs you want a copy of, please contact me directly in the next few days.

Thanks also to all of you who followed this project’s exploits from the beginning. Your kind words were an immeasurable source of encouragement and I could not have gone on this long without you. I only hope that you continue to support artists who embrace the digital culture and not those who make you a criminal for sharing and promoting their music.

This has been a hard decision, but the fact is that everyone needs to make a living and creating music is not a viable way to do so in this millennium. To those who believe otherwise, I wish you the best of luck and if you find a business model that works for you, let me know.

So long, and all the best.

As a general rule, all news items posted on 1^st of April should always be considered suspect. If you haven’t guessed yet, this was an April fool’s joke. Tune in next time for a better post.