I’ve been sitting back watching the debates over digital piracy for a long time now. I’ve read the flood of news stories that go by as the RIAA and MPAA fight to keep control over how we “the consumers” can access their products by crippling DVDs, CDs and purchased MP3s with DRM and suing college students in America for sharing copyrighted media. I’m sure I’m not alone in thinking that there is something seriously wrong with this picture.
We live in interesting times. Artists and corporations that made their fortunes on the decades-old practices of the music industry are scrambling to keep the gravy train flowing, while others take bold leaps into the unknown. Meanwhile the rest of us are left caught up in the middle… when all we really want is to enjoy good music and movies without the bullshit!
Are you sick of the bullshit too?
Then welcome to Ground To Zero, a site dedicated to cutting through the noise to get to the signal. I’ve had this idea kicking around in my head for a while, so I’m glad to finally let it out into the wild, for better or worse. I hope this website can show that, for all the problems digital media has caused for the industry, it also brings a world of exciting new possibilities for artists who are willing to embrace it. Change can be a scary thing, but the early adapters are already reaping the benefits. I’ve been particularly fascinated by artists like Radiohead and Nine Inch Nails for their experiments into using online distribution in a positive way. This is a great start, but I think we can take it a lot further.
I’m probably making little sense right now, but I’ll try to expand my thoughts on digital media through this website, as well as bring in your feedback and ideas on this heated subject. If you like what you read, or even if you disagree, I’d love to read your comments.
Tune in next time for probably a more interesting post.